Walk To A Different Beat – Merc AW14 season was inspired by British heritage and tradition but designed for modern living. We started day two focusing on Merc’s Core fashion range; the classic three piece suits and of course the iconic Harrington. Mel Kyle provided her hair and make up expertise for the two day shoot. Styling the frontmen of the campaign Victoria Gregory. We ended the day focusing on Merc’s W1 range; composed of stronger cuts for the style conscious man.
What a pleasure it was to work on this campaign and to work with an incredible team made it all the more memorable. A massive thank you to Merc for having me as production assistant and behind the scenes photographer. An a huge hand to Dean Chalkley and Simon Long for bringing their creative vision to life. Head over to Merc’s website for ‘Free Shipping’ on all UK orders until Sunday.